Abarth

Performance for all. Abarth is a performance car brand owned by FCA Italy S.p.A and an idea born in 1949 through the vision of Carlo Abarth, who imbues his cars with the strong, determined and indomitable character of his zodiac sign, Scorpio, which first became a logo, and then an unmistakable sign of cars with unique dimensions, form, speed and attitude.

Rate the brand

[Total: 3    Average: 4/5]

Industry Automotive
Headquarters Turin, Italy
Founded March 31, 1949
Founder Carlo Abarth
Parent FCA Italy S.p.A.
Key people Alfredo Altavilla (COO)
Products Performance Cars
www.abarth.it

Owners, fans and enthusiasts of the Abarth brand and its vehicles are termed as Abarthisti.

History

1949
Since 1947Abarth & C Carlo Abarth had been sporting director of the Cisitalia factory racing team .

In 1948 begun the financial downfall of Cisitalia, spurred by the investments needed to put the 202 coupé into production.In the following year the manufacturer had to shut its door. Carlo Abarth, funded by Armando Scagliarini, took over Cisitalia’s assets and on 31 March 1949 Abarth & C. was founded in Bologna.

From the Cisitalia liquidation Abarth obtained five 204 sports cars (two complete Spiders and three unfinished), a D46 single seater and various spares. The 204s were immediately rechristened Abarth 204 A. Abarth built and raced sports cars developed from the last Cisitalia cars. In addition to Guido Scagliarini, the Squadra Abarth racing team lined up celebrated drivers such as Tazio Nuvolari, Franco Cortese and Piero Taruffi. Notably Tazio Nuvolari made his last appearance in racing at the wheel of an Abarth 204 A, winning is class in the Palermo–Monte pellegrino hillclimb on 10 April 1950.

Alongside racing, the company’s main activity was producing and selling accessories and performance parts for Fiat, Lancia, Cisitalia and Simca cars, like inlet manifolds and silencers.

1971
Carlo sold Abarth to Fiat on 31 July 1971.

The acquisition was only made public by Fiat with a press release on 15 October. As Fiat was not interested the Reparto Corse racing operations, these were taken over by Enzo Osella. Osella obtained cars, spares, technicians and drivers (amongst them Arturo Merzario), and continued the racing activity founding the Osella racing team. Thus ended for Abarth the days of sport prototype and hill climb racing.

Under Fiat ownership, Abarth became the Fiat Group’s racing department, managed by engine designer Aurelio Lampredi. Abarth prepared Fiat’s rally cars, including the Fiat 124 Abarth Rally and 131 Abarth.

In December 1977, in advance of the 1978 racing season, the beforehand competing Abarth and Squadra Corse Lancia factory racing operations were merged by Fiat into a single entity named EASA (Ente per l’Attività Sportiva Automobilistica, Organization for Car Sports Racing Activities). Cesare Fiorio (previously in charge of the Lancia rally team) was appointed director, while Daniele Audetto was sporting director; the EASA headquarters were set up in Abarth’s Corso Marche (Turin) offices. The combined racing department developed the Lancia Beta Montecarlo Turbo Group 5 racing car (1980 and 1981 World Sportscar Championship winner) and the Lancia Rally 037 Group B rally car (which won for Lancia the 1983 World Manufacturers’ Championship).

On 1 October 1981, Abarth & C. ceased to exist and was replaced by Fiat Auto Gestione Sportiva, a division of the parent company specialized in the management of racing programmes that would remain in operation through to the end of 1999, when it changed to Fiat Auto Corse S.p.A.

Some commercial models built by Fiat or its subsidiaries Lancia and Autobianchi were co-branded Abarth, including the Autobianchi A112 Abarth, a popular “boy racer” because it was lightweight and inexpensive.

In the 1980s Abarth name was mainly used to mark performance cars, such as the Fiat Ritmo Abarth 125/130 TC.

In 2000s, Fiat used the Abarth brand to designate a trim/model level, as in the Fiat Stilo Abarth.

2007

On 1 February 2007 Abarth was re-established as an independent unit with the launch of the current company, Abarth & C. S.p.a., controlled 100% by Fiat Group Automobiles S.p.A., the subsidiary of Fiat S.p.A. dealing with the production and selling of passenger cars and light commercial vehicles. The first model launched was the Abarth Grande Punto and the Abarth Grande Punto S2000. The brand is based in the Officine 83, part of the old Mirafiori engineering plant. The CEO is Harald Wester.

In 2015 Abarth’s parent company was renamed FCA Italy S.p.A., reflecting the incorporation of Fiat S.p.A. into Fiat Chrysler Automobiles that took place in the previous months.

This brand specializes in performance modification and the brand’s philosophy centers around empowering customers and transforming the ordinary into the extraordinary

Brand Reach

*Brand reach indicates the regions/countries in which the brand sells its products or services
EMEA (Europe, Middle East and Africa)

Logo

Carlo’s astrological sign, Scorpio, was chosen as the company logo.

Sources: wikipedia; Abarth Official websiteAbarthisti




Editor review

Parent Brand
5/5
Products/Services
4.5/5
Market reach
3/5
elite class rating
4/5

4.13

Good
4.13
Summary

A Brand of FCA group, which is know for transforming the ordinary vehicles into extraordinary performance vehicles.

You might also like

Automotive 0 Comments

Acura

The distinction of being the first Japanese automotive luxury brand, Acura is the luxury vehicle division of Japanese automaker Honda. The brand was launched in the United States and Canada

Automotive 0 Comments

Bristol

Bristol Cars is the last remaining descendant of the Bristol Aeroplane Company, a major aircraft manufacturer that at one point employed well over 50,000 people. After the Second World War,

Automotive 0 Comments

Brilliance Auto

Nam in pharetra nulla. Cras aliquet feugiat sapien a dictum. Sed ullamcorper, erat eu cursus sollicitudin, lorem orci condimentum ante, non tincidunt velit dolor eget lacus. Ut dolor ex, gravida

  • The Brand Tales

    Awesome performance cars from Italy