Alfa Romeo

Founded as A.L.F.A. (“Anonima Lombarda Fabbrica Automobili”, translating to Anonymous Lombard Automobile Factory), the company has been involved in car racing since 1911. It was owned by Italian state holding company Istituto per la Ricostruzione Industriale between 1932 and 1986, when it became a part of the Fiat group.

Rate the brand

[Total: 0    Average: 0/5]

Industry Automotive
Headquarters Turin, Italy
Founded June 24, 1910
Founder Alexandre Darracq/Ugo Stella Nicola Romeo
Parent FCA Italy S.p.A.
Key people John Elkann (President); Harald Wester (CEO); Reid A.Bigland (NAFTA region brand president and CEO)
Products Luxury Cars
www.alfaromeo.com

History

Logo

The company’s name is a combination of the original name, A.L.F.A. (Anonima Lombarda Fabbrica Automobili) and the last name of entrepreneur Nicola Romeo, who took control of the company in 1915.

Alfa Romeo’s badge incorporates two heraldic devices traditionally associated with its birthplace, the city of Milan.
These are a red cross, from the emblem of Milan, and the biscione, a crowned viper swallowing a Moor—emblem of the House of Visconti, rulers of the city in the 14th century.The badge was originally designed in 1910 by a young Italian draughtsman from the A.L.F.A technical office, Romano Cattaneo

Editor review

Parent Brand
5/5
Products/Services
4.5/5
Market reach
3/5
elite class rating
4/5

4.13

Good
4.13
Summary

A Brand of FCA group. In every Alfa Romeo, the powerful is beautiful and beautiful is powerful. Alfa Romeo's badge now is, more than ever, a symbol of endless innovation and pure driving pleasure.

You might also like

Automotive 0 Comments

Acura

The distinction of being the first Japanese automotive luxury brand, Acura is the luxury vehicle division of Japanese automaker Honda. The brand was launched in the United States and Canada

Automotive 0 Comments

BMW

Nam in pharetra nulla. Cras aliquet feugiat sapien a dictum. Sed ullamcorper, erat eu cursus sollicitudin, lorem orci condimentum ante, non tincidunt velit dolor eget lacus. Ut dolor ex, gravida

Automotive 1Comments

Abarth

Performance for all. Abarth is a performance car brand owned by FCA Italy S.p.A and an idea born in 1949 through the vision of Carlo Abarth, who imbues his cars