Alfa Romeo

Founded as A.L.F.A. (“Anonima Lombarda Fabbrica Automobili”, translating to Anonymous Lombard Automobile Factory), the company has been involved in car racing since 1911. It was owned by Italian state holding company Istituto per la Ricostruzione Industriale between 1932 and 1986, when it became a part of the Fiat group.

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Industry Automotive
Headquarters Turin, Italy
Founded June 24, 1910
Founder Alexandre Darracq/Ugo Stella Nicola Romeo
Parent FCA Italy S.p.A.
Key people John Elkann (President); Harald Wester (CEO); Reid A.Bigland (NAFTA region brand president and CEO)
Products Luxury Cars



The company’s name is a combination of the original name, A.L.F.A. (Anonima Lombarda Fabbrica Automobili) and the last name of entrepreneur Nicola Romeo, who took control of the company in 1915.

Alfa Romeo’s badge incorporates two heraldic devices traditionally associated with its birthplace, the city of Milan.
These are a red cross, from the emblem of Milan, and the biscione, a crowned viper swallowing a Moor—emblem of the House of Visconti, rulers of the city in the 14th century.The badge was originally designed in 1910 by a young Italian draughtsman from the A.L.F.A technical office, Romano Cattaneo

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A Brand of FCA group. In every Alfa Romeo, the powerful is beautiful and beautiful is powerful. Alfa Romeo's badge now is, more than ever, a symbol of endless innovation and pure driving pleasure.

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Cars are not just a mode of transport, they are part of our lives and an extension of our personality. A “Good brand” strengthens the personality of the person owning/driving